If you ask most executives if their association is producing enough content, the answer is usually yes – and sometimes it’s ‘too much’. Newsletters go out. Webinars get scheduled. The website stays current. AI is churning. Determining whether any of it is directly driving membership retention or non-dues revenue, or even the desired action or response, and there is a lot less certainty. That gap between content activity and impact tends to get handed off as a communications or marketing problem. It isn't. It's a strategic design problem, which requires a strategic solution.

In this session, Susan Iris and Erin Haines of The Studio by Navigate walk association leaders through a practical leadership framework for closing the gap between content activity and strategic results. This isn't about adding more. It's about making what you already have work harder, cost less in staff capacity, create revenue streams, and deliver clearer value to members, sponsors, and your Board.

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

SeminarWeb and Kentucky Society of Association Executives programs are non-refundable.

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