Live Webinars
The Exhibitor Upsell Blueprint
Small Tweaks, Big Revenue
Published by Texas Society of Association Executives
and Kentucky Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
- Learn how to identify and target high-potential exhibitors for upselling opportunities
- Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
- Develop strategies that maximize revenue growth without overhauling current processes
Registration
Schedule:
Tuesday, July 14, 2026
1:30 PM EASTERN
(10:30 PT / 11:30 MT / 12:30 CT)
Duration: 60 minutes
$45 for Association Member
$75 for Non-member
Already Registered?
Refer to confirmation e-mail for connection instructions.
Tuesday, July 14, 2026
1:30 PM EASTERN
(10:30 PT / 11:30 MT / 12:30 CT)
Duration: 60 minutes
$45 for Association Member
$75 for Non-member
Already Registered?
Refer to confirmation e-mail for connection instructions.
Tell a Colleague!
Add to My Calendar
Reminder: Adding to your calendar does not register you for the webinar.
Questions?
For immediate assistance please consult our FAQ page.
If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service
If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service
Summary
Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors. In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.
SWL-27638
Presenters
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet.
You may ask questions, participate in evaluations, and post comments from your computer during the program.
Please note that credit (if available) is only provided to registered attendees participating at their
own computer and phone. Simple instructions with a link to the program will be sent when you register
and again the day before the webinar.
Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below).
Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may
not meet credit requirements in other jurisdictions.
Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.
Refund Policy
SeminarWeb and Kentucky Society of Association Executives programs are non-refundable.
