Self-Paced Online

5 Steps to Find Your Value Proposition

Published by Texas Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
  • Identify two types of value propositions you need to utilize.
  • Learn how to define your value propositions.
  • Learn how to conduct market research for value and pricing.
  • Learn value-based sales and negotiation recommendations.





Summary

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If we're being honest, COVID-19 has disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but our current global pandemic has certainly fast-tracked our need to evaluate our product landscape to match what our members and sponsors need. And with that comes the problem of pricing - how do we provide value and monetize what has been and what will be? Join us as we share the 5 steps your team needs to walk through when deciding to keep a product or establish a new one. This 5-step process can be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team will create.

SWOD-17690

Presenters
Dr. Michael Tatonetti, CAE, CPP

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance... Read More


Originally Published
September 27, 2022

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • 5 Steps to Find Your Value Proposition - Video

  • Downloadable Files
  • 5 Steps to Find Your Value Proposition - Handout

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  
CAE


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