Self-Paced Online

Money, Mission and Impact

Retaining and Growing Your Membership Base

Published by Tennessee Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
  • Focus groups and/or market research are an indication of what members want but they are not necessarily representative of what members are willing to pay for.
  • Financial data is the true predictor of what members want and they will learn how to use it to determine those products or services that have the most value to the most members.
  • Using financial analytics, participants will learn how to determine their ideal member so that they can focus staff resources on that demographic and increase revenue.



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$45 for Member
$75 for Non-member

Duration: 60 minutes

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Summary

According to the 2022 Membership Benchmarking Report issued by Marketing General Incorporated, membership growth continues to be challenging. However, the key to membership growth or to any growth in any organization is to continuously provide your community with more of what they value and less of what they don’t. You can determine that by asking them, running focus groups or performing market research. But in the end, members really value what they’re willing to pay for and that is data that is always available and at your fingertips, if you just know where to look.

In this session you will learn where to look. You’ll also learn how to simply and easily structure and dissect your financial data to drive decisions that will maximize revenue and attract your ideal member.

SWOD-19694

Presenters
Jackie McLaughlin, CPA

Jackie McLaughlin, CPA, is the Technical Reviews and Training Manager at Chazin, a firm dedicated to supporting nonprofit... Read More


Originally Published
July 26, 2023

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • Money, Mission and Impact - Video

  • Downloadable Files
  • Money, Mission and Impact - Handout

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  
CAE


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