Self-Paced Online

We Didn’t Talk All Year, But Wanna Renew?

Published by Texas Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
  • Examine how associations are shifting from reminders to value
  • Apply behavior-based signals, simple questions, and timely nudges to re-engage members well before their expiration date
  • Identify simple, scalable tactics to create personalized renewal journeys that feel conversational and relevant rather than transactional





Summary

If you’re not consistently providing value, a renewal notice is just a cold email. And yet, that’s what many of us still do: cold emails, postcards, voicemail drops… Anything to get the transaction done. And the process is slow and laborious.

What if you could get more renewals this year and get them in the door faster? Higher retention. Less effort. Stop thinking about the transaction, and focus on the journey leading up to the transaction. You’ll walk away with a member-centric framework to boost retention and reimagine renewals as a natural outcome of ongoing, meaningful engagement.

 

SWOD-26576

Presenters
Dave Will

Dave Will is a 20 year association professional and the Co-Founder and CEO of PropFuel, an engagement platform designed to... Read More


Originally Published
December 16, 2025

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • We Didn’t Talk All Year, But Wanna Renew? - Video

  • Downloadable Files
  • We Didn’t Talk All Year, But Wanna Renew? - Handout

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  
CAE


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