Self-Paced Online

The Exhibitor Upsell Blueprint

Small Tweaks, Big Revenue

Published by Texas Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
  • Learn how to identify and target high-potential exhibitors for upselling opportunities
  • Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
  • Develop strategies that maximize revenue growth without overhauling current processes



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$45 for Association Member
$75 for Non-member

Duration: 60 minutes

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Summary

Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors. In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.

SWOD-28224

Presenters
Julie Minnick

Julie has worked with both associations and corporate clients throughout her career, with a focus on driving revenue and... Read More


Originally Published
July 14, 2026

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • The Exhibitor Upsell Blueprint - Video

  • Downloadable Files
  • The Exhibitor Upsell Blueprint - Handout

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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CAE


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