Self-Paced Online

The Science of Story

Published by Florida Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
  • Discover why story matters to both YOUR AUDIENCE and YOUR BUSINESS
  • A simple framework for you to TELL BETTER STORIES
  • The most important component to make your story MORE ENGAGING





Summary

This talk shares the WHY story matters and examines the science behind how the human brain behaves. Effective Communication is critical in business and telling stories is a modern-day business necessity. There is a lot of noise and clutter to cut through to be heard and using stories can help both capture and maintain an audience's attention. This talk will share examples of the impact of telling stories rather than simply giving information as well as providing a simple and effective format for telling compelling stories that the audience can implement immediately.

SWOD-16680

Presenters
Geoffrey Klein
President & CEO - nine dots

Geoffrey Klein, the Story Guy, is a Tedx speaker, an adjunct professor, and a visual content producer who helps people and... Read More


Originally Published
March 30, 2022

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • Video Presentation Replay

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  
CAE


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SeminarWeb and Kentucky Society of Association Executives programs are non-refundable.

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