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Differentiation is about being different in a way that causes a target (customers, members, employees, visitors, etc.) to prefer your offering (company, association, city, etc.) to alternative offerings. The webinar will explain the five-step process for creating a differentiation strategy: 1) segmenting the market, 2) mapping your existing strategy to the "as is" strategy canvas, 3) creating and mapping your new strategy to the "to be" strategy canvas, 4) creating the value proposition, and 5) diagramming the activity system that will implement the strategy. The webinar will emphasize a number of methods for identifying differentiation opportunities (e.g., journey mapping, jobs-to-be-done, etc.) and creative problem-solving methods for capitalizing on the opportunities.

October 25, 2022

This program contains the following components:

• 
  Media Files
• Differentiation Strategy - Video
• 
  Downloadable Files
• Differentiation Strategy - Handout

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

SeminarWeb and Kentucky Society of Association Executives programs are non-refundable.

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