Self-Paced Online

Marketing AI In Action!

Published by Michigan Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
  • Gain an overview of the current Marketing Artificial Intelligence landscape.
  • Learn marketing Artificial Intelligence tools you can begin using right now to optimize your marketing strategy.
  • Learn how to embark upon easy Marketing Artificial Intelligence experiments and use Marketing AI to enhance your processes and make workflows less time-consuming.



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$45 for Member
$75 for Non-member

Duration: 60 minutes

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Summary

Are you a marketer who is ready to infuse AI into your organization’s strategy and infuse next-generation tech? Are you thinking about implementing AI but have no idea where to start? In this session, participants will learn about low-lift, low-cost AI tools they can begin experimenting with right away at their organizations, which are specific to the marketing, membership, and communications functions. The session will include information centered around AI marketing tools, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; image and other content generation tools; and AI-powered audio editing tools.

SWOD-21247

Presenters
Erica Salm Rench

After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of... Read More


Originally Published
March 5, 2024

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • Marketing AI In Action! - Video

  • Downloadable Files
  • Marketing AI In Action! - Handout

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  
CAE


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