Are your member profiles gathering dust? If so, you’re not alone! For most associations, member profiles start as a simple registration step or an occasional email asking for updates—but let’s be real, who actually fills those out? This session will dive into creating “super profiles” that don’t just sit there but actively help you connect with members in a meaningful way. We’ll look at creative approaches to gathering relevant data without overwhelming your members and share tips to make profile updates a natural, even fun, part of their journey with your association.

With these stronger profiles, you’ll have the data foundation needed to personalize interactions, unlock the power of AI, and make each member feel like they truly belong. Join us to learn how to build super member profiles that fuel engagement and set the stage for an exceptional member experience.

In this webinar, you will learn:
1. Understand key elements of an effective member profile – Learn what data is most valuable to capture and how to structure profiles to support personalization efforts.
2. Explore strategies to encourage ongoing profile updates – Discover creative approaches for motivating members to provide and refresh their information over time, making profiles more dynamic and accurate.
3. Identify methods to leverage AI for enhanced engagement – Understand how AI can deliver personalized member experiences, provided you have the right data foundation.

June 25, 2025

This program contains the following components:

• 
  Media Files
• Creating Super Member Profiles That Drive Engagement and Personalization - Video
• 
  Downloadable Files
• Member Glances - Handout

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

SeminarWeb and Kentucky Society of Association Executives programs are non-refundable.

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