Self-Paced Online

Partnering for Impact

How to Form Meaningful Partnerships to Help Your Bottom Line

Published by New England Society of Association Executives
and Kentucky Society of Association Executives
Learning Objectives
  • Identify key components of a successful association-corporate partnership that can generate both revenue and in-kind support
  • Evaluate the broader benefits of strategic partnerships, including brand alignment, cost savings, and increased organizational visibility



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$45 for Member
$75 for Non-member

Duration: 60 minutes

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Summary

Associations are always looking for new ways to increase revenue or provide relief from common budget line items. In this session, the presenter will share a compelling case study featuring a successful partnership between the U.S. Tennis Association of New England and Wilson Sporting Goods. This collaboration includes both cash and in-kind components, resulting in new revenue streams and significant cost savings that have effectively eliminated certain budget expenditures. Additionally, aligning with a prominent brand like Wilson has enhanced USTANE’s visibility and elevated its reputation within the broader community.

SWOD-25772

Presenters
Alex Wesley

Alex Wesley is the Director of Marketing for U.S. Tennis Association of New England. An innovative and results-oriented... Read More


Originally Published
September 9, 2025

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • Partnering for Impact - Video

  • Downloadable Files
  • Partnering for Impact - Handout
  • Partnership Playbook - Handout

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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CAE


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